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Dove Launches New Campaign & Curly Hair Products

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By: Marie Redding

Senior Editor, Rodman Media

Dove has launched the new Dove Hair: Love Your Curls campaign, to promote its new l;ine of curly hiar products, Dove Quench Absolute. To promote the line, Dove created a short film, encouraging women to love their curly hair. 

“At Dove, we recognize that there is a very complex relationship between a woman and her hair,” stated Rob Candelino, VP of Unilever Haircare. “Our Love Your Curls campaign is intended to inspire millions of women to feel confident about embracing their natural curls. If women show the world just how much they love their hair, they will positively impact the next generation to do the same.”

Dove is promoting the launch on social media with the #LoveYourCurls campaign.

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